The Akamai network currently handles over 2 trillion requests a day, [Akamai CEO Paul Sagan] said, and about 3,000 hours worth of content every minute — that’s 2 trillion transactions of some kind involving content that needs to be moved across the network from one of the company’s thousands of nodes in hundreds of countries around the world. And the bulk of that isn’t really content but e-commerce, banking transactions, payment handling and so on.
…While demand for those types of transactions is also increasing, Sagan said the biggest single strain on the network — as companies and users demand more real-time content — is for video. “We expect demand over the next five years will grow a hundred-fold,” he said, “so our capacity has to grow in order to keep up with that. People expect that video will be a TV-style quality experience, and we need to be able to provide that.”
Want to skate to where the puck is going? Get into the video market in some new way. Be that storage since all those videos are bigger than the pictures we shared on Instagram or transmission or even just a better way to share and collaborate the future is clearly video.
What would make video more disruptive for me? Smaller chunks which are more easily digestible in various settings.
- I can’t spend 10 minutes on a video, I’m usually working
- Sound can be a problem, at work I really don’t want lolcats sound tracks playing. And much as I enjoy TED Talks it’s not what I get paid to do.
- Need a way to scan more quickly, find the grain of goodness.
Altogether then it seems like the world is missing the Twitter/Tumblr for video. Give me the equivalent of 140 characters, make it simple to consume on any device, allow me to rapidly scan through a ton of content only stopping for a few seconds on the best of the Internet.
Oh yeah… and if you can make it social so I can earn a curator reputation and share it with my fans/followers/friends so much the better. Hm… seems like I need to dust off my keyboard and get writing.