Sharper

jacks:

us·er
/ˈyo͞ozər/

Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.

Synonyms
consumer

During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.

“Why…

And herein lies the problem with so many sites and apps; they try for user-base rather than customers.

It’s easy to get caught up in the simple numbers but also easy to forget that this is a pay-for-play system. At bottom we provide a service and the customer pays for it.

I wonder how many strange looks I will get today when I say “customer” instead of “user”.

(via emergentfutures)