Riff n.A short rhythmic phrase, especially one that is repeated in improvisation.
Often we see a post in So.cl that grabs our attention and we want to add to it. More than just comment we want to give the concept our own spin or take the conversation to a new place. We want to add to the…
I feel pretty good about this feature and not just because I did some of the work on it… it’s fun. The same behavior happens at times on Facebook or Twitter or Tumblr where someone posts and others create a fun meme out of it. On So.cl though we’re making this behavior explicit. The results are already interesting, the community is having fun.
Of course the first hurdle was explaining to non-English speakers what the word “riff” means. New lessons in this experiment all the time.
After launching So.cl we were pleasantly surprised to see how well it resonated with non-English native speakers. In the short time since, the site has received attention from users all over the world, adding to the richness and diversity of the So.cl content stream.
To support our…
I’m a little proud of this one as I had a hand in the specification and design. One of the most fun things about So.cl right now is the international community.